Advertisement—a form of communication used to promote and sell products.
Advertisements communicate a message about how product benefits the consumer. The main purpose is to persuade potential consumers to purchase or to consume more of a particular brand of product or service. It was developed with rise of mass production in late 19th and early 20th centuries. Many of these advertisements generate increased purchase and are usually colourful and catchy to the eye. There are many mediums used to deliver advertising messages. Advertisements play an important role in promoting an agency’s or company’s products.
However, some of these companies compromise on their honesty and integrity. We do not know how much they tell us about the product and usually, how much they hide from us is the most important to us. They hide certain information and change some harmful effects to something which is likeable in consumers’ eyes. If I was the creative director of the company, I would not compromise on honesty and integrity. There are many other ways to promote a product without compromising on honesty and integrity, especially products like tobacco. Tobacco has been portrayed by many companies as something that has ultimate benefits to mind, which is not true. Therefore, we can just use patterns and designs on the tobacco to attract people of different ages.
[I really don’t know what to write, since we aren’t supposed to use any points in the passages.]
Wednesday, August 12, 2009
Swine Flu measures
Influenza A (H1N1) virus is the most common cause of influenza in humans. In June 2009, the World Health Organisation (WHO) declared that flu due to a new strain of swine-origin H1N1 was responsible for the 2009 flu pandemic. This strain was commonly called “swine flu” by the public media. On the 11th June 2009, WHO raises Pandemic Level to Phase 6. H1N1 is very widespread.
It has been said by many that this stain of virus is very similar to a case in 1918, The Spanish Flu. The Spanish Flu was an unusually severe and deadly strain of avian influenza. That stain of influenza killed some 50 million to 100 million people worldwide for a year in 1918 and 1919. It is considered one of the most deadly pandemics in human history. It was caused by the H1N1 type of influenza virus, which is why everyone fears this current strain.
The first few affected countries have implemented the containment strategy. However, it did not seem to have worked. Some of these countries have set up and isolated buildings to isolate affected victims and those they have come into contact with.
Singapore has been affected by H1N1. In Singapore, the increasing numbers of infections shows that more people are infected from travelling overseas. These numbers signify that there are signs of local transmissions. Initial government measures include giving a 7-day leave of absence, and given home-quarantine after a visit to affected countries. Anyone who leaves house during home quarantine would receive a 10000 fine or 6 months in jail. Anyone whom had any flu symptoms would have to quarantine themselves for a week. Some schools which had confirmed cases closed down. MOE guidelines also states that no mass gatherings to be held.
However, with all these measures in place, I still do not believe that the virus can be stopped or contained in any countries. These measures cannot stop the spread of H1N1 but can only slow down the spread. The virus can travel in the air, invisible to our human eyes and there is no way that we can see the way it travels across the sea, air and land. Therefore, I feel that the measures are about useless to contain spread of H1N1.
It has been said by many that this stain of virus is very similar to a case in 1918, The Spanish Flu. The Spanish Flu was an unusually severe and deadly strain of avian influenza. That stain of influenza killed some 50 million to 100 million people worldwide for a year in 1918 and 1919. It is considered one of the most deadly pandemics in human history. It was caused by the H1N1 type of influenza virus, which is why everyone fears this current strain.
The first few affected countries have implemented the containment strategy. However, it did not seem to have worked. Some of these countries have set up and isolated buildings to isolate affected victims and those they have come into contact with.
Singapore has been affected by H1N1. In Singapore, the increasing numbers of infections shows that more people are infected from travelling overseas. These numbers signify that there are signs of local transmissions. Initial government measures include giving a 7-day leave of absence, and given home-quarantine after a visit to affected countries. Anyone who leaves house during home quarantine would receive a 10000 fine or 6 months in jail. Anyone whom had any flu symptoms would have to quarantine themselves for a week. Some schools which had confirmed cases closed down. MOE guidelines also states that no mass gatherings to be held.
However, with all these measures in place, I still do not believe that the virus can be stopped or contained in any countries. These measures cannot stop the spread of H1N1 but can only slow down the spread. The virus can travel in the air, invisible to our human eyes and there is no way that we can see the way it travels across the sea, air and land. Therefore, I feel that the measures are about useless to contain spread of H1N1.
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